Impulse Movement
Underground electronic music movement
Brand identity, Creative & Art Direction
Founded in 2020, Impulse Movement is a collective dedicated to crafting unique musical experiences that push the boundaries of innovation and artistic expression. Impulse firmly believes in the unifying power of music, aiming to connect people through immersive setups and carefully curated musical selections, turning each event into an unparalleled experience.
From successes on the Calabrian coast to prestigious Milanese clubs, Impulse continues its ambitious project with a national tour, exploring and reinventing innovative underground settings with a meticulous blend of audiovisual technology and musical selection. “Shut Up and Dance” is the collective’s mantra, an invitation to completely surrender to this musical journey without distractions.
I handled the complete design of the Impulse brand, coordinated material creation, advertising, logistics planning, sponsor presentations, setup design, merchandise, all posters, social media pages, campaign studies, strategy, and more.
My contribution brought Impulse Movement’s vision to life, creating a strong and cohesive visual identity that contributed to the success of events and the growth of the electronic music community.
This project exemplifies how design can transform an idea into a vibrant reality, connecting people through a shared passion for music and artistic innovation. My commitment to crafting and executing this vision serves as a milestone in my professional journey in the field of design.
